The box office success of Dhamaal 4 is a testament to the enduring appeal of the franchise, despite mixed reviews from critics. The film's ability to gross over Rs 115 crore worldwide in just five days is a remarkable feat, especially considering its large-scale production and star-studded cast. This achievement is all the more impressive given the film's budget, which is reported to be in the range of Rs 150-200 crore, making it the most expensive entry in the series to date.
One of the key factors contributing to Dhamaal 4's success is its strong word-of-mouth, which has helped it maintain a solid performance even on weekdays. The film's overall 20% occupancy across 11,077 shows in India, with over 1,050 shows in Delhi-NCR and 839 in Mumbai, indicates a wide and engaged audience. This suggests that the film has resonated with viewers, leading to positive word-of-mouth and repeat viewings.
The Dhamaal franchise has a history of success, with the original film earning over Rs 50 crore and the second installment, Double Dhamaal, collecting approximately Rs 72 crore worldwide. The third film, Total Dhamaal, emerged as the franchise's biggest hit, grossing over Rs 225 crore. The consistent growth in box office collections across the franchise suggests a strong foundation for Dhamaal 4 to build upon.
However, the film's ability to surpass its predecessors and become the highest-grossing entry in the franchise remains to be seen. While strong weekday holds and the Rs 100-crore India gross mark are within reach, the competition in the comedy genre is fierce. Audiences have a variety of options, and the film's success will depend on its ability to maintain its appeal and continue to generate positive word-of-mouth.
In my opinion, Dhamaal 4's success is a testament to the power of a well-executed comedy, strong word-of-mouth, and a dedicated fan base. The film's ability to gross over Rs 115 crore in just five days is a remarkable achievement, and it will be interesting to see if it can continue its strong performance and surpass its predecessors in the franchise.
